Exceeding character length Ad Agency

Greetings,
I’m having issues with hiring an Ad Agency. It tells me that I am exceeding the 240 characters length although I reduced my text message to 186 characters. Anyone else having the same issue?

Thanks,

BingoBongo Holdings

Thank you for posting, we will investigate.

Thank you!

So, markup is included in the character count. So it is not a true 240.