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Your retail operating business can only have one price.
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You cannot set different prices for different inventory.
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If you want to sell products of different value, you should start another retail business. This allows each retail business to focus on selling a specific type of product. For example, a high-price luxury-car dealer.
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This is by design and will not be changing (please do not submit a bug or feature request). We believe this provides for better gameplay and learning rather than managing a single complex business with multiple prices and inventory types. It also makes it easier to assess your competition.
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