How to increase brand awareness and loyalty in retail?


#1

I have been bidding and winning advertising spots for a couple of weeks, sometimes most of the spots for the entire day but my brand awareness and loyalty don’t seem to go beyond 1%. As a retailer, what else can I do to increase it?


#2

Thanks for your note. We have discovered some issues with how Brand Equity is calculated and we are in the process of redesigning how it all works. The new methods will be implemented in a few weeks and we will update the User Guide to provide more information on how you can improve.

In the meantime, consider your advertising as a benefit for reaching human players instead of virtual consumers.


#3

Ok thank you. Will check back in a few weeks and then resume my full fledged advertising campaign again :slight_smile: