Setting retail pricing
There are many options / strategies when approaching retailing. In a small market you may choose low cost / low quality to keep below a difficult maximum price and still maintain sales. To be honest I don’t know much about that preferring to stick to high quality and remove variables.
The simplest market right now is Turkey. There is only one retailer and there are 5 consumer groups each with an annual demand of 25.17million g. Divide by 360 and the answer is 69,900 ish for each group. Price at 69900 and sell 5 cars per game day. Price at 70,000 and sell none. Of course if that changed to 6 groups or a competitor entered the market it would all change. (The total demand moves each real day based I think on the number of retail businesses in the game. Each country moves by the same % and on my observations demand increases between 0.5 and 2% per real day)
A more complex market is United Kingdom. There are 4 retailers in the UK but only one is active. The total annual demand is 216 mill g but there are 8 groups as follows
Group % total demand Brand Price Feature Quality Signage
Group 20 12% g26,076,789 5% 10% 35% 35% 15%
Group 21 12% g26,076,789 15% 15% 10% 40% 20%
Group 22 12% g26,076,789 40% 20% 10% 10% 20%
Group 23 12% g26,076,789 10% 25% 40% 5% 20%
Group 24 14% g30,422,920 5% 30% 5% 35% 25%
Group 25 12% g26,076,789 20% 40% 10% 10% 20%
Group 26 12% g26,076,789 10% 50% 5% 15% 20%
Group 27 14% g30,422,920 0% 60% 20% 0% 20%
Divide each group by 360.
So even though total demand should easily support the retailer selling at over 100k per car, the groups restrict that. Sell at 85k - sell none
sell at 84500 - sell 2 cars to the 2 bigger groups. sell at 72400 sell 5
If a competitor entered the market and quality, features signage and price were the same, the higher brand would sell ahead of the lower. One retailer would sell 5 cars and the other 3 unless their price levels were around 40k or at a level that they could sell 2 cars into a group.
It’s quite likely that a competitor would have a different price and a different brand. In that case, as per the weightings in the table, price would win in some groups and brand in the others.
This comes into play more in the USA where each consumer group will support daily sales of 400k g and there are 10 groups.